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Popular Articles

Tekmira Pharmaceuticals Initiates ApoB SNALP Phase 1 Clinical Trial
Tekmira Pharmaceuticals Corporation (TSX:TKM) announced that it has initiated a Phase 1 human clinical trial for ApoB SNALP. ApoB SNALP, Tekmira"s lead RNAi therapeutic product candidate, is being developed as a treatment for patients with elevated low-density lipoprotein (LDL) cholesterol, or "bad" cholesterol, who are not well served by current therapy. ApoB SNALP is designed to reduce the production of apolipoprotein B (ApoB), a protein produced in the liver that plays a central role in cholesterol metabolism.

Perceived Cancer Risks May Not Reflect Actual Risks Or Prevention Needs
Working with a population of individuals at risk for gastrointestinal cancers, researchers at Fox Chase Cancer Center have learned that many people misjudge their actual degree of cancer risk and, therefore, their true need for prevention support. Strategies for accurately assessing cancer risk are critical for appropriately targeting educational, counseling, and diagnostic res to prevent cancer in as many individuals as possible, the investigators say.
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The Far-Reaching Benefits Of Exposure To 2 Languages
People who can speak two languages are more adept at learning a new foreign language than their monolingual counterparts, according to research conducted at Northwestern University. And their bilingual advantage persists even when the new language they study is completely different from the languages they already know.
Public Health

Advancing Health Communication Through Digital Media

Digital media are changing the environment for communicating health information. In a new book, "Health Communication and the New Media Landscape," University of Missouri journalism researchers examine how the digital media revolution is affecting health and health care in the United States. Effective health communication can significantly enhance health care and public health as well as reduce inequities in people"s access to health information and services, according to the authors. "Communication is at the heart of health care and health promotion," said Esther Thorson, associate dean for the Missouri School of Journalism. "Advances in communication technology offer new and exciting opportunities to empower individuals and groups in relation to their health." Digital media, including electronic health information, social networks and telehealth, have the potential to provide more effective health care and information to citizens throughout the world, Thorson said. The goal of the book is to help practitioners, administrators, policy makers and the public better understand the promise of these tools and services for improving health. "Health Communication in the New Media Landscape" is a collaborative effort between Thorson and Jerry C. Parker, associate dean for research and clinical professor of physical medicine and rehabilitation in the MU School of Medicine. Parker and Thorson, along with renowned authorities in health care and communication, compiled examples of how advances in technology can strengthen people"s confidence in their interactions with the health care system and enable health care professionals to better tailor their work and time for the benefit of patients and clients. The book addresses several unique topics, including: * The role technology can and will play in health communication * How new media can be used to improve health literacy * How patients can learn about health-related issues and health care * Demographic changes - growing ethnic communities and the aging U.S. population * The impact of the new media landscape on health care providers, insurance companies and health care policies "There is limited information for health care professionals who want and need new ways to communicate health information with each other, their patients and the general public," Thorson said. "The authors of the book address this need by providing examples of innovative, media-based methods of health communication." The book includes contributions by 13 authors from the University of Missouri and 17 authors from other prominent universities and health organizations, including the National Cancer Institute, the World Health Organization, Boston University, Columbia University Mailman School of Public Health, and the Mount Sinai School of Medicine. For more information, visit http://www.springerpub.com/prod.aspx?prod_id=01224 Emily Smith University of Missouri-Columbia


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